More and more consumers globally are insisting that the products they pay for are sourced sustainably. This is no longer a western phenomenon. The Indian consumer is also becoming more aware and will soon demand that brands deliver sustainably sourced products. Which consumer would not like a safe product, which has been sourced in a way that has a positive impact on the livelihood of thousands of people and also the environment?
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Founder Chairman's MessageMore
Foreword from the founder Chairman , trustea and Chairman , Tea Board of India
Indian tea industry has grown and changed manifold since the days of Major. Robert Bruce. The need of the hour is to sustain this magnificent industry providing livelihood to the millions of the people and wonderful flavours of tea to consumers.
Given the growing importance attached to the Food Safety standards, Tea Board is focusing on developing sustainable tea code based on Indian realities and globally accepted sustainability principles. This sustainability code is being developed in partnership with IDH-Sustainable Trade Initiatives, Solidaridad, Rainforest Alliance; and with the support of Hindusthan Unilever Limited.
Tea Board is of the view that effective implementation of the code is bound to improve the social and economic conditions of the tea industry and at the same time will protect the environment, as a result of which consumers would be assured of getting a safe and good cup of tea. Thus, securing long term sustainability of the India tea industry will significantly benefit all the stakeholders of the tea industry.
The code encompasses all aspects of tea production and seeks to embrace sustainability principles to boost productivity, maintain safety standards to improve quality compliance, and inclusion of small farmers in the mainstream. Ultimately the sustainability code would symbolise to the consumers that what they get to drink is a healthy cup of tea .
Chairman, Tea Board of India