Ownership: trustea Code is developed, owned and managed by Indian tea industry stakeholders.
Food safety: Extensive focus is given on food safety components integrated into the Code.
Good manufacturing practices: The Code incorporates tea manufacturing processes and other good practices covering tea factories.
Lower certification cost: Cost of trustea certification is lower as compared to other sustainability certifications. This is achieved through innovative verification systems by external audits in alternate years and use of locally trained auditors.
Smallholders: So far, small tea growers and small tea estates were so far not part of the sustainable supply chains in India. The trustea Code brings in these groups into the sustainability fold.
Support: trustea invests in highly experienced field staff and field offices to assist the producers to be compliant with the code.