Why trustea?

As one of the largest producers and consumers of tea, India is at the center of the global tea industry. Over years, the tea sector in the country has changed considerably with the emergence of small tea growers and bought leaf factories, which are tea processing factories to which the small growers sell their production. This structure of the industry also led to several sustainability challenges in the sector, including poor working conditions, health and well-being of plantation workers and poor quality of tea.


trustea is an Indian sustainability code and verification system for the tea sector, which addresses some of these challenges. The Code enables producers, buyers and others involved in Indian tea businesses to obtain tea that has been produced according to agreed, credible, transparent and measurable criteria.