The trustea program is governed by multi-stakeholder trustea Sustainable Tea Council representing the tea industry in India. The Council acts as the representative organ for leading the multi stakeholder program to improve the Sustainability of the Indian tea industry through the voluntary adoption of the trustea code. Currently the Council has the following representation:

Name Organisation Category
Mr. AL RM Nagappan/ Mr. Prashant Bhansali/ Mr. C. Shreedharan United Planters’ Association of Southern India (UPASI) Tea Producers and Manufacturers
Ms. Anju Pandey UN Women Not for profit Organization/ Civil Society
Mr. Arijit Raha Indian Tea Association (ITA) Producers
Mr. Ashish Gupta Hindustan Unilever Limited (HUL) Tea Packers & Buyers
Mr. Bijoy Gopal Chakraborty Confederation of Indian Small Tea Growers’ Associations (CISTA) Producers
Mr. Gautam Beria Assam Bought Leaf Tea Manufacturers’ Association (ABLTMA) Bought Leaf Factory
Mr. Puneet Das Tata Consumer Products Limited (TCPL) Tea Packers & Buyers
Mr. Joydeep Phukan Tea Research Association (TRA) Research/ Academia
Mr. Pramit Chanda IDH – the Sustainable Trade Initiative Not for profit Organization/ Civil Society
Mr. Prashant Bhansali United Planters’ Association of Southern India (UPASI) Producers
Mr. Rahul Devi Gujarat Tea Processors and Packers Limited (GTTP) Tea Packers & Buyers
Mr. Rajesh Bhuyan trustea Sustainable Tea Foundation Ex-officio member
Mr. Vikram Singh Ethical Tea Partnership (ETP) Not for profit Organization/ Civil Society

Program Funding 

Trustea programme was launched in July 2013 – concurrent to the launch, trustea Secretariat was established. The first producer was verified in November 2013 as a pilot project. The programme started operating with Grants from the main stakeholders that were IDH, Hindustan Unilever Limited (HUL) and Tata Consumer Products Limited (TCPL),which was later strengthened by the joining of WaghBakri Group (GTPPL)in the year 2017.

As a part of the long-term strategy, a new ‘Section 8’ entity called trustea Sustainable Tea Foundation was incorporated in May 2019. Subsequently, a multi-stakeholder council called the trustea Sustainable Tea Council was formed in September 2019, in line with the company’s Articles of Association.

Currently, the programme is in a transition phase towards adopting a new business model, under which it will operate through funds realized from the trustea “seal on pack” and certification processes. Through this transition period, the company will continue to operate on a grant-based model.